Mission 2026
Empower Regulated Industries with Fast and Accurate Proofreading
This document’s purpose is to establish long term goals that guide us to achieve our Mission so that we all swim in the same direction.
North star metric
The leading metric that matters most.
Winning aspirations
Our goals for when we cross the finish line on Dec 31, 2026…
DOUBLE our performance
$30M USD total revenue, with $27M USD in recurring revenue (ARR)
20 customers with $500k USD ARR
Operating efficiency of 30%
Be the BEST place to work
125 full-time GlobalVisionaries
Median Tenure of 3 years
eNPS of 80
Markets we will dominate
Brands
We are targeting Enterprise Pharmaceutical companies (> $1B revenue) in North America and Europe with Regulatory, Labelling, Promotional, and Incoming QA departments.
Suppliers
We are targeting Print and Packaging companies with Prepress and Production departments in global markets.
Secondary markets include Consumer Packaged Goods (CPG) and Agencies where we will have lower outbound efforts and roadmap prioritization but will still engage in opportunities.
How we will win in Brands in 2025
Product Strategy: Build Verify into a market-leading product
Focus on the regulatory pharma use case
Launch CheckAI for CPG
GTM Strategy: Grow through high-value accounts
Success first, monetization second
Upsell clients from GVW to Verify
How we will win in Suppliers in 2025
Product Strategy: Unify to the Verify platform
Use SGS as the north star customer to finalize Prepress use cases in Verify
Expand our value offering by launching a pure automation product
Freeze GVD versions to enable GTM efficiency
Experiment with a new product for inline inspections
GTM Strategy: Refine the customer journey toward operational excellence
Geographical expansion in Europe and Asia
Upsell Prepress customers to Verify or Automation
How we will get there…
First, we need to be a “product-led” organization, where all teams funnel to the product to ensure that we are building what customers need for the long term, since we are still far from solving the 🌟 north star of automated proofreading for our customers.
North star of automated proofreading
Perfect inspection results in seconds with no user input, for all formats.
Second, creating a world-class culture as a remote-first company is the best way to ensure success in the rest of our strategy, since culture eats strategy for breakfast. Our pillars for winning are talent density and retention.
Scaling efficiency without scaling headcount
Constrain headcount to force innovation
Leverage bleeding-edge AI and technology to automate tasks
Outsource for scale
High tenure leads to high impact
Invest profits into current employees over more headcount
Higher compensation leads to better access to talent
High-performing coworkers leads to a more fulfilling employee experience
Better culture leads to higher retention
Higher retention leads to higher profits
